Real Estate Sales & Marketing

Turn Projects Into Profitable Positions.

We craft and execute sales and marketing strategies that align your product, price, and promotions with today’s buyer — to achieve faster absorption, stronger returns, and brand clarity.

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Overview

A great product is only part of the equation. Real estate success requires sharp positioning, dynamic go-to-market plans, and aligned sales channels.

LiWork offers end-to-end Sales & Marketing Strategy Services that guide developers from pre-launch planning to steady-state sales — ensuring that your project is priced, branded, and sold in a way that maximizes both velocity and value.

We blend market intelligence, creative storytelling, and channel alignment to build campaigns that speak to buyers — and systems that convert.

Our Strategic Services Include:

1. Product-Market Fit & Pricing Strategy

Sell what the market wants — at a price it will absorb.

Market benchmarking & competitor analysis
Unit mix, amenities, and pricing recommendations
Target audience definition (end user vs investor)
Phased launch strategies & value engineering

2. Brand & Creative Development

Your brand is your buyer’s first impression — make it count.

Project naming, identity & messaging
Logo, brochure, website & visual content creation
Campaign theme & storytelling alignment
On-site branding (sample flats, signage, site office setup)

3. Channel Partner & Salesforce Enablement

The right network turns inventory into income.

Channel partner strategy & onboarding
Commission structuring and incentive programs
Site training, scripts & objection handling
CRM setup and lead tracking enablement

4. Digital Marketing & Campaign Execution

Let the right buyers find you.

Targeted digital campaigns (Google, Facebook, Insta)
Landing pages, lead funnels & WhatsApp integrations
Campaign monitoring, cost-per-lead optimization
Retargeting & drip engagement strategy

5. Sales Audit & Conversion Optimization

When leads aren’t converting, we find out why.

Site visit experience audits
Sales pitch evaluation
Lead leakage analysis and plug-in strategy
Weekly MIS, CRM health checks, and reporting

Who We Work With

Developers launching new or repositioned projects
Funds or landowners looking to monetize inventory
Projects with slow absorption or weak market perception
Teams requiring sales alignment across offline and online channels

Why LiWork

✅ End-to-end strategy from pricing to possession
✅ Seamless integration between marketing, sales & execution
✅ Proven insights into Tier-1, Tier-2, and holiday home markets
✅ Ideal for new launches, revivals, or rebrands
✅ Transparent reporting and ROI-focused campaigns

Case Highlight: Hill View Project – Goa

Market repositioning with new theme, pricing & brand
7.4x increase in qualified leads within 60 days
3x faster conversion rate after channel partner relaunch
INR 22 Cr in sales achieved in 90 days from relaunch

Client Testimonial

“LiWork didn’t just give us ads — they gave us a sales machine. From site experience to CRM alignment, they owned the result.”
— Director, Boutique Developer

Let’s Make Your Project Market-Ready — and Sales-Driven.

Talk to our real estate strategy experts about your launch, inventory, or marketing challenges. We’ll help you unlock the right positioning, channels, and conversions.

Questions? You Need Answer

Have questions or need clarification? We’re here to help. Our dedicated support team is ready to provide you with the answers you need. Whether you’re curious about our services, need assistance with a product, or have any other inquiries?

1. At what stage should we engage LiWork for sales strategy?

Ideally, during the pre-launch or planning stage — so we can help shape pricing, product mix, branding, and campaign readiness. However, we also support relaunches, mid-stage slowdowns, and inventory push phases.

2. Can LiWork help with both online and offline sales?

3. What if we already have a sales or brokerage team in place?

4. Do you manage the actual ad campaigns and lead generation?

5. Can you help reposition or relaunch a stuck or slow-moving project?

6. What deliverables can we expect from your engagement?

7. How do you ensure ROI from your strategies?